Thinking Past the Sale
Short Definition
A framing method where discussion jumps to implementation details, making the core premise feel pre-accepted.
Expanded Description
The technique shifts debate from whether something should happen to what happens next if it does. By moving attention to downstream logistics and outcomes, audiences often simulate the future and implicitly accept the premise to participate.
In Adams' framing, this works because people naturally complete narratives once they begin imagining execution.
Core Mechanism
- Introduce a premise.
- Move immediately to post-acceptance details.
- Invite debate on implementation instead of fundamentals.
- Let participation reinforce implied agreement.
Related Concepts
Source Note
Usage appears across Win Bigly, livestream analysis, and recurring commentary examples.